Fashion Hoax Fools People Worldwide

Fashion Hoax Japan: see through skirts

Thousands of people worldwide are being fooled by a clever fashion hoax which plays on people’s secret desires.

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The e-mail hoax carries just two sentences: “What you see below are not see-thru skirts. They are actually prints on the skirts to make it look as if the panties are visible and the current rage in Japan.”

If these sentences don’t fire the imagination, the attached photos will. Six small photos show clothed women in everyday situations: reading a book in a book store, riding an elevator, announcing something in a microphone during an event. All of the photos are shot from the back and show the women’s panties as if you can see right through their skirts and dresses.

Dozens of people have written me to help them find the producer of these clothes. A lot of people want to import these clothes without realizing that these kind of doctored images are actually quite common in Japan’s cheaper porn magazines. Perhaps it plays to the image of the Japanese that many Westerners have as sensual and free of restrictions when it comes to sex. You see this in all fantasies about Japanese women as long ago as Puccini’s opera Madame Butterfly. Whoever thought of this hoax was very clever.

Not everyone is bemused after hearing that the clothes they would like to import only exist in a computer’s program. “What a crazy crazy world,” wrote a surprised businessman in Germany. An adventurous young woman in the States gave a different reply: “I was actually kind of disappointed the skirts weren’t true… I was looking forward to wearing it to work and giving Human Resources, our fashion police, a run for their money!”

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

Comment (日本語もOK)

I’ve seen both versions of this email. “This is not a hoax” and “How gullible are you”.

Upon a closer inspection of the skirts, the legs of the individual beneath the skirt and in the skirt line up identically. Seriously, there’s no way that could happen unless doctored.

Then again, some people are very gullible.
Sep 1, 2005 (6755 days ago)
very artistic indeed
Brian Chikho
Oct 24, 2005 (6702 days ago)
I was looking forward to wearing it to work (Im in sales for the Better Business Bureau!) to bad its not real. I would have bought one in every color.
May 12, 2006 (6502 days ago)

So the real question is: who’s going to actually produce these skirts, now that we know they’re not real, but wanted?

Feb 25, 2007 (6213 days ago)

This one still floats around. Almost every month I receive enquiries.

Kjeld Duits (author)
Nov 25, 2008 (5574 days ago)

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