10th Tokyo Girls Collection

Tokyo Girls Collection 2010 SS

The 10th Tokyo Girls Collection will be held on Saturday, March 6, 2010 at the Yokohama Arena. It will show Spring and Summer fashion.

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TGC is celebrating its 10th anniversary this year. Since TGC was started in 2005 (it is held twice a year), it has become a major fashion event that attracts over 23,000 women between 20 and 34 years old, and more media people than any other fashion show in Japan.

Three things make TGC especially different, it:

• shows regular Shibuya style fashion
• is open to the general public
• allows visitors to immediately purchase items on their mobile phones

The blend of famous magazine models showing off clothes on an enormous stage and displayed on huge screens to more than 23,000 fans with live music performances, is hypnotizing.

The organizers stress the everyday aspect of TGC fashion:

TGC spotlights the latest everyday fashions rather than the ‘clothing as art’ format of conventional catwalk shows. Moreover, the main target audience for TGC shows are not fashion industry professionals such as buyers and journalists, but regular female consumers.

This focus on real fashion, combined with the enormous media attention and the mobile e-commerce tie-in, makes that TGC is increasingly influencing what young Japanese women wear.

This year, TGC aims to multiply this effect by having the clothing appear in retail stores on the same day that it is showcased at TGC. People who can’t make it to the actual show won’t miss out. After they watch it on TV, they can immediately run off to their favorite stores to purchase the items. It is a marketer’s dream.

No wonder that the organizers make the following bold claim:

By this Spring/Summer, we expect this year’s hot seller will come from TGC.


  1. Another Edition
  2. Apuweiser-riche
  5. ef-de
  6. EMODA
  8. HbG
  9. JAYRO
  11. Khaju
  12. kitson
  13. LIZ LISA
  15. N. Natural Beauty Basic
  17. 31 Sons de mode
  18. Lily&Betty
  19. mystic
  20. Soareak

Date and Time: Saturday, March 6, 2010
Venue Opens: 1.30 pm
Event Starts: 3.00 pm
Address: 3-10, Shin-Yokohama, Kohoku-ku, Yokohama

Reserved seats – 7,500 yen (tax incl.) / 1st floor and center area
Non-reserved seats – 5,500 yen (tax incl.) / 2nd floor and center area

Ticket sales started on February 6. We understand that all tickets have already been sold out… But just in case, hereby the sales outlets:

Sales Outlets
Kyodo Tokyo: +81-3-3498-9999
CN Playguide: +81-570-08-9999
TicketPia: +81-570-02-9999 P code: 616-547
LAWSON TICKET: +81-570-08-4003  L code: 30085
E-plus: (PC and Mobile)

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

Comment (日本語もOK)

wow wish i would be lucky to go to a fashion show that’s open for “regular” people…

Feb 20, 2010 (5121 days ago)

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