Girl's Style

If you ever visited a Japanese bookstore you are familiar with the rows and rows of fashion magazines. The most interesting ones are without doubt the ones that follow street fashion.

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Girl's StyleGirl’s Style documents the street fashion trends of the Kansai area, the Western Japanese triangle covering Kobe, Osaka, and Kyoto.

Girl’s Style is published just four times a year, and targets young women between 15 and 22 years old. It is a fairly small magazine of about 180,000 copies a run. But in spite of its small size and its youth (it was started earlier this year), it has a fairly large impact. If you live in the Kansai, are female and want to be up-to-date this is one mag you don’t want to miss.

Editor Shigeru Kita explains how they select the people they feature in their magazine: “We look at how much fun they seem to have with their clothes. Casual is the keyword, but the clothes have to radiate fun with a capital F.” Most clothes in Girl’s Style are playful, but far removed from Fruits‘ avant-garde style. These are the kind of clothes you can wear when you visit your boyfriend’s parents.

Many Japanese street fashion magazines try to widen their appeal by covering clubs, concerts, events, and art events. Not Girl’s Style. This is 100% pure fashion. It consists almost completely of head-to-toe shots of people showing off their own clothes. Not in tiny thumbnail photos, but easy-on-the-eye big ones. Some of the shots cover a whole page, many other pages hold four. Just as on JAPANESE STREETS, brands and prices (as well as age and occupation) are given. If you don’t read Japanese, you are out of luck. All descriptions are exclusively in Japanese. The excellent and clear photographs make up for that many times over though.

Besides clearly showing the latest trends on Kansai’s city streets, Girl’s Style also tells you where you can buy the gear. Each issue covers dozens of shops, with lots of photographs, and—this is really cool—the shop assistants modeling the stuff they sell. Mind you, these articles are not disguised advertisements as is usually the case with these kind of magazines. The publisher keeps a pretty large detachment of stylists and editors at hand who go out searching for cool and trendy places. If it is in Girl’s Style you can be sure it is worth a visit. And if you are directionally-challenged, amazingly well-crafted maps help you on your way.

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

Comment (日本語もOK)

How can i order these magazines online?
Kim Nguyen
May 2, 2005 (6924 days ago)
Hi Kim Nguyen,

I believe Girl’s Style cannot yet be bought on the internet. Some other magazines from Japan can, however. Click on the two flashing banners on the far right of the page (J-List & Ka Yui). They are ads for companies that sell Japanese fashion magazines, amongst other things from Japan.

Kjeld Duits (author)
May 2, 2005 (6924 days ago)
click where to get magazines from japan??
alexia chuck
Jul 14, 2005 (6852 days ago)
loni sena
Aug 29, 2005 (6805 days ago)
i wood love to have one
domenique crump
Oct 24, 2005 (6749 days ago)
Please visit my new website,
Many thanks.
Dec 29, 2005 (6684 days ago)
this is brilliant thanks
Feb 15, 2006 (6635 days ago)
Hello, alot of the websites are only in japanese, for example, I wanted to order some legwarmers from Takuya angel’s website, but I don’t speak japanese and I only found 2 or three english words. Can you give me any advice on how I can buy some of the clothing online…. I like them sooo much, fashion is not that original here in the states, I would love to dress the way I want too….but jobs here have a strict dress code…so, I just dress like myself afterwork and on the weekends! any help would be greatly appreciated….
Tiffani Inge
Jun 16, 2006 (6514 days ago)
This is a problem, Tiffani. I suggest you check our FASHION links directory. There are a few English language sites selling Japanese fashion.
Kjeld Duits (author)
Jun 17, 2006 (6514 days ago)

may i to get it,,coz i live in Indonesia…thx so much =)

Oct 19, 2006 (6390 days ago)

hey i was wondering where i can order the magazine issues?? any answers!!!

Nov 1, 2006 (6376 days ago)

Shoua, we will soon open a directory of magazines with links to the respective Amazon Japan page, so you can easily buy them online.

Kjeld Duits (author)
Nov 6, 2006 (6372 days ago)

I am trying to get an article of my friends new fashion buisness she opened in England. We think it would be great in Japan, however i do not know where to go in the Osaka area to get the pictures into a magazine.
Anyone have any ideas?


Nov 22, 2006 (6356 days ago)

i want to view a new fashion in japan

naomi koike
Dec 12, 2006 (6336 days ago)


Jan 29, 2007 (6287 days ago)

i want to view a new fashion in japan

Jan 30, 2007 (6286 days ago)

i love love japanese culture. i would like to buy books and magazines on fashion and toys-can you advise me purrlease xxx

nazia parveen
Apr 8, 2007 (6219 days ago)

sure would lov it if you came here los angeles i didn’t know this way of styles were out i\ve been dressing uniquely for a while and thought i was all alone

May 12, 2007 (6184 days ago)

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