JFW S/S 2010: Jazzkatze

While some shows at the Japan Fashion Week were extremely Japan-related, with collections inspired by traditional Japanese crafts, Jazzkatze showed a very multi-cultural collection for its JFW debut. It went on a London wildlife safari.

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Having lived in London and Paris and worked with prominent European designers like Vivienne Westwood, Bernhard Wilhelm and Shelley Fox, Jazzkatze designer Ayumi Sufu created a theatrical, wearable collection mixed with a cultural element.

This element being her Dearest Old Kent Road, the multicultural neighborhood where she used to live in London.


As a result we saw models of all races walking down the runway in colorful tight African printed outfits. Some even carried accessories shaped like animal heads.

Beautifully done was also the hairstyling, with bright feathers that matched the colors of the prints. Debuting Jazzkatze definitely brought some international allure to the Japan Fashion Week this year.

See the photos

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