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Designer Survival Guide

The revised edition of The Fashion Design Survival Guide was brought out by Kaplan Publishing this month.

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The Fashion Designer Survival GuideThe Fashion Designer Survival Guide is a great book for the aspiring designer.

Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer.

With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA).

The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including:

• How to create a viable business plan
• Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity
• The best sources for fabric and materials
• Navigating the pitfalls of production both at home and abroad
• Marketing, branding, and getting the product into the stores and into the customer’s closets
• Romancing the press, dressing celebrities, and creative publicity techniques
• Producing a runway show that will get results

Buy The Fashion Design Survival Guide at Amazon

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

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