Japan’s fashionable bargain brand UNIQLO has launched a new series of UT t-shirts inspired by manga.

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The new UT t-shirts are based on manga published in Weekly Shounen Sunday and Weekly Shonen Magazine, which are celebrating their 50th birthday this year.


UT stands for Uniqlo T-shirt. The brand’s concept store was opened last year April in Tokyo’s trendy Harajuku area, 5000 square feet divided over 4 floors. UT t-shirts are sold in clear plastic canisters displayed like canned food in a fashionable high-end supermarket.

UT t-shirts are designed by renowned artists, designers, photographers and musicians. Among others: Terry Richardson, Nobuyoshi Araki, Kim Jones, Peter Saville, Gareth Pugh and Solve Sundsbo. The t-shirts are first introduced here and eventually find their way to UNIQLO stores all over the world.

“The UT Project has one goal in mind – to let you wear what you love,” explained Markus Kiersztan, owner of MP Creative and consulting creative director for UNIQLO when the store opened last year. “T-shirts have become an important form of self-expression for the current youth culture, allowing people to highlight their sense of individuality. By selecting artists from all genres and aesthetics to design t-shirts for this project, we have tried to create a collection that embraces the inspiring diversity of our customers.”

When I first visited the shop, I didn’t quite know how to take it. Four floors filled with nothing but t-shirts displayed like canned food. Hey, it is a bit overwhelming.


Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

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