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Cute Little Devils

Japan has so many fashion magazines that you can spend weeks reading them all. Ko-akuma Ageha, launched last year October, is one of the newest ones. “Ko-akuma” means “Little Devil”…

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Koakuma Ageha targets women between 18 and 22 who feel they have graduated from reading egg. It attracts women who want to look glamorous and sexy with a tid bit of style. Attracting men is a major consideration when they choose their clothes. The magazine’s subtitle is “Seduction and Desire Book for Beautiful Gals Who Want to Become Cuter.”

Himekei GlitterThe magazine covers hairstyle, makeup, manicure and fashion that you see in Tokyo’s Shibuya, Shinjuku, Roppongi, and Ikebukuro areas.

One of the styles, that Koakuma Ageha promotes is Hime-kei or Princess-look: blonde curls as seen on anime princesses, frilly dresses and accessories that have been enhanced with glittering rhinestones and fake pearls, and eyes that are made up to appear bigger. Hime-kei is a sexy Barbie mixed with the cutest anime princess, although occasionally it resembles lollita fashion as can be seen in the photographs of PRINCESS Day’s, a blog by Himeka Shirosaki.

Himekei Nail ArtThis is cute with an edge. Dresses accentuate cleavage and miniskirts show off sexy legs. But it goes way beyond that. Only jewelry and bags with famous brand names are bought, nails and mobile phones are elaborately decorated, while diets are religiously adhered to. Everything is aimed at appearing as cute and sexy as possible. Japanese men? They love it!

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

Comment (日本語もOK)

cool +sexy

angella
Oct 16, 2007 (5219 days ago)

I really like this ^^ cool.

Tiana
Oct 28, 2007 (5207 days ago)

sexy and girly
grrrrrr

:3

karime
Nov 2, 2007 (5202 days ago)

super kawaii!!!!!!!

prinka
Nov 6, 2007 (5198 days ago)

This is awesome!! I luv the phone!! ^^ ; ]

maharu ico
Nov 7, 2007 (5197 days ago)

They forgot to mention that this mag is mostly for hostesses and sex workers…not that that’s a bad thing, I like the magazine and hosts and hostesses are the most stylish people in Japan.

snen
Dec 8, 2007 (5166 days ago)

Rinestones are the smex x3
You should see my outrageous overdecorate cellphone.shimmer A’thankya Hime-kei for sticky prettis.

Ozzie
Feb 5, 2008 (5107 days ago)

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http://www.japanesestreets.com/reports/426/cute-little-devils
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