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mercibeaucoup Spring/Summer 2008 - Theatrical

When you think of Japanese fashion, most think of multiple layering, cute patterns and innovation. This is exactly what mercibeaucoup does time and time again

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Their Spring/Summer 2008 collection in Tokyo’s new Midtown complex played simply to expectations. It looked like they recycled many of their ideas from previous seasons and the womenswear included dungarees, girly colorful polka dots, and lots of delicate star patterns.

Always theatrical, the mercibeaucoup models pranced around the stage in kooky make-up with huge grins and tried their best to enliven the subdued fashion week attendees.

The menswear consisted of long cardigans, baggy denim and lots of soft material. This label are the kings and queens of casual and this collection pleased their hardcore fans but left many thinking that maybe Eri Utsugi’s brand is a one trick pony.

Paul McInnes About the Author

Paul McInnes is a fashion and arts journalist based in Tokyo. He is the menswear fashion editor of The Japan Times, the Tokyo editor of Sportswear International, contributes to High Fashion, Dazed Digital, and JC Report.

Recent articles by Paul McInnes:

Comment (日本語もOK)

Good Idea

Oranuch
Mar 19, 2008 (5007 days ago)

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http://www.japanesestreets.com/reports/421/mercibeaucoup-spring-summer-2008
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