Their Spring/Summer 2008 collection in Tokyo’s new Midtown complex played simply to expectations. It looked like they recycled many of their ideas from previous seasons and the womenswear included dungarees, girly colorful polka dots, and lots of delicate star patterns.

Always theatrical, the mercibeaucoup models pranced around the stage in kooky make-up with huge grins and tried their best to enliven the subdued fashion week attendees.

The menswear consisted of long cardigans, baggy denim and lots of soft material. This label are the kings and queens of casual and this collection pleased their hardcore fans but left many thinking that maybe Eri Utsugi’s brand is a one trick pony.