One of Tokyo’s most important fashion exhibitions, rooms, is taking place again this week. We pick up some of the most interesting brands and introduce each one individually

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Rooms Fashion Exhibition, Tokyo, Japan

DARIO is a new brand by Japanese fashion giant H.P.FRANCE. The company’s Mika Sato, who is the executive producer of rooms, went to Taiwan in 2011 and discovered young Taiwanese designer Dario Hsieh, better known as DARIO who had just won a fashion award there. Last year the company attracted DARIO to create a new brand.

This season’s concept is STRANGELOVE — what is love? DARIO designed men’s, women’s and unisex clothing using mainly wool. The designs are a cross between Yohji Yamamoto and kawaii, which allows you to create an impact on the street without shouting for attention.








Taiwanese designer Dario Hsieh

See all the articles for rooms 28

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

Comment (日本語もOK)

Cute model, I really love her hair too (^^)

Feb 22, 2014 (3566 days ago)

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