One of Tokyo’s most important fashion exhibitions, rooms, is taking place again this week. We pick up some of the most interesting brands and introduce each one individually

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Rooms Fashion Exhibition, Tokyo, Japan

LOSERS is a fairly new shoe brand developed by Tokyo based apparel company Realize. LOSERS was launched in 2012 to create shoes based on the Japanese concept of iki, a traditional Japanese form of aesthetics originated by urban commonors in Edo (current Tokyo) during the 17th century that can be translated as cool, chic, stylish.

“Sneakers are an import from a abroad, but we try to give our design a Japanese aesthetic,” says PR-rep Koki Uchiyama. “For example, some of our sneakers have V-shaped designs on their noses, that has been inspired by Japanese geta (traditional wooden shoes).” The company also used traditional Japanese names for the colors of its shoes instead of the more commonly used English ones.

Materials range from canvas to leather to thinsulate with soles made of rubber.




See all the articles for rooms 28

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

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