One of Tokyo’s most important fashion exhibitions, rooms, is taking place again this week. We pick up some of the most interesting brands and introduce each one individually

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Rooms Fashion Exhibition, Tokyo, Japan

Mufr was started last year April by Japanese hat design company improve, which was launched in November 2005. It is a small company with just ten employees designing head wear for kids, teens, men and women.

“We create a lot of knitwear and recently socks have become very colorful, so we decided to design colorful mufflers to give an accent to dark winter clothes,” says designer and planner Asumi Wasa.

This time, the company is showing its second collection. Although it started with mufflers, neck warmers and snoods, this season it also offers very cool hoods. Quality has also been improved. “Last year everything was acrylic, but this year we also use about 30% wool to raise the quality of the items,” says Wasa.

Mufr uses a narrow range of colorful yet subdued and classy colors. “We are often told that our designs look foreign, because we use colors that are not so common in Japan,” says Wada.








See all the articles for rooms 28

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

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