Bright Colors in a Grey City


On a very windy and cloudy day last month, I met up with Ugko, ET, HASSHY and Acha, four very colorful people!

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We had planned to visit the aquarium at Tokyo’s Ikebukuro district, but there was a huge line of people waiting to get in, so we scrapped that plan quickly. We decided to shoot outside. Not such a smart idea it seemed at first. We were almost blown away by the wind. Just look at that hair! But in the end we found a relatively wind-free spot.

This is where I ended up shooting the street photos that I posted last month.

Incidentally, this style is called Hadeko (ハデコ), derived from hade (loud, flashy, gaudy) and Decora, a style popular in the 90s.

At first, it seems that some very colorful clothes have been put together randomly. But when you look very carefully you will notice that each person has selected a few basic colors that are repeated in most items. Considering the kind of bright colors that are used this is incredibly difficult to do.

First you actually have to find clothes with almost the same color scheme, and then you have to match them up, so that the colors come together as they do in the outfits in this page. It’s quite a challenge, and I admire anybody who can carry it off.

















Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

Comment (日本語もOK)

omg! such fantastic photos. Ugko, ET, HASSHY and Acha are awesome and inspiring. Just look at them!! So colorful, energetic, fun-loving and full of life. Bookmarked for when I need a little boost!! Wonderful!!!!

May 17, 2013 (3848 days ago)

Those cookies look YUMMY! (T^T)

May 17, 2013 (3848 days ago)

@toybox: Glad to have been able to give you an energy boost, toybox. Healthier than coffee and energy drinks. ^_-

Kjeld Duits (author)
May 17, 2013 (3848 days ago)

@María: Each person baked cookies at home for this get together.

Kjeld Duits (author)
May 17, 2013 (3848 days ago)

The windy photos at the top look so dynamic… I’m itching to sketch them!

May 21, 2013 (3844 days ago)

@Emma: Would love to see your sketches. ^^

Kjeld Duits (author)
May 22, 2013 (3843 days ago)

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