Modeling at the Japan Fashion Week

When illustrator Brandon Reierson, better known by his pen name Lactose Intoler-Art, was watching the crowd in Tokyo’s Harajuku, a designer approached him. “Would you like to model?” he asked.

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Brandon, who bases most of hist art work on Japanese fashion, didn’t have to think too long. He first checked if the brand was legit. Then he went to Daikanyama, one of Tokyo’s trendiest areas, to do a fitting.

Just a few days later he was walking the runway of popular Japanese fashion brand DISCOVERED. Bright lights and the cameras of dozens of international fashion photographers pointed at him. “It was really really insane.”

It’s the kind of thing many people dream about without it ever actually happening. Brandon loved every second of it. “It was really thrilling and I would love to do it again,” he says.

I interviewed Brandon, a good friend of mine, last October, but only got to editing the footage now.






111022-3701-111022-3808.jpg: DISCOVERED Fashion Show











Artwork copyrighted by Lactose Intoler-Art

With many thanks to Brandon!

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

Comment (日本語もOK)

Thanks so much for the great feature Kjeld-san! It was definitely a thrilling experience. Keeps me pushing, you know? :)

Lactose Intoler-Art
Apr 12, 2012 (4387 days ago)

@Lactose Intoler-Art: Thank YOU, Brandon. Great story. And glad that it happened to you. ^^

Kjeld Duits (author)
Apr 12, 2012 (4387 days ago)

Wow, that’s a really cool story!
Does that happen often in Japan? I often see it on mangas and Japanese movies: someone catches someone’s attention, so he or she is asked to model, do a commercial, be part of a photoshoot… but does it happen for real?

Apr 20, 2012 (4379 days ago)

@Maria: The number of ad-hoc models or new faces needed is very limited, but designers, or their people, do scout on the street. The most common in Harajuku are scouts for hair salons. You see them looking for models everyday. Therefore the many people on JS with JPY 0 haircuts.

Kjeld Duits (author)
Apr 20, 2012 (4379 days ago)

なるほど… ^^

Apr 22, 2012 (4377 days ago)

I love your pants, Brandon. Mind telling me the brand? :D

May 30, 2012 (4339 days ago)

Hi Petra, thanks! They are actually two separate pieces. The shorts are by a Japanese brand called VEVEROPPARUUU (ベベロッパル in Japanese), and I just layered them over a pair of basic skinny black jeans. I’m glad you like them!

Lactose Intoler-Art
May 31, 2012 (4339 days ago)

Yeah, they’re awesome! I think I’m going to steal the idea, and just sew something similar, with those dinosaur spikes at the sides.

May 31, 2012 (4338 days ago)

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