Mercibeaucoup Spring/Summer 2007 - Kids in a Candy Store

With a beautifully cute and original mise-en-scene, Eri Utsugi’s Mercibeaucoup label gave a lesson in what fashion should be about

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Balloon installations and wonky sounds were a suitable background for a riotous ride through Utsugi’s Spring/Summer Collection 2007.

Models resplendent in rocker group Kiss make-up jumped around the stage like kids left alone on a bouncy castle. Fun open dresses with ruffles, very subtle knife pleats and summery vests and leggings opened for the girls.

However the highlight was a striking red niqab-style dress which went to the thigh. Cutesy striped polos, mini bubble skirts and sexy black bikini tops rounded off a spectacular and inspiring womenswear.

The menswear was just as impressive. Dennis the Menace tops, polka dot pants with horror print hoods were daring and playful. Clown pants, tank tops and waistcoats along with some neo-skate wear closed this fun-packed adventure and brought out the child in everyone.

Paul McInnes About the Author

Paul McInnes is a fashion and arts journalist based in Tokyo. He is the menswear fashion editor of The Japan Times, the Tokyo editor of Sportswear International, contributes to High Fashion, Dazed Digital, and JC Report.

Recent articles by Paul McInnes:

Comment (日本語もOK)

The menswear sounds very interesting…
Polka dot pants….Yazz!

Dec 18, 2006 (6125 days ago)

tastes like rad

Feb 12, 2007 (6069 days ago)

Hello , I am looking for pictures of alternative fashion in Japan.

Regards Bo

Feb 26, 2007 (6054 days ago)

would love to see some images, heard so much about this collection.

evelyn Rouiller
May 16, 2007 (5976 days ago)

Check out our photo section. We have lots of photos of Mercibeaucoup!

Kjeld Duits
May 19, 2007 (5973 days ago)

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