NHK program Tokyo Fashion Express highlighted the work of Hitomi Nomura of Grimoire last year. In this close-up, Nomura talks about her work and her unique fashion style, now known as Dolly Kei.
Inspired by the special style of American illustrator Tasha Tudor, Nomura became a stylist and eventually ended up modeling her own creations in fashion magazines and on fashion blogs.
She buys vintage clothes abroad and has them remade according to her own instructions. She then completes the look by layering disparate items into a unique whole and completes these looks with accessories made by herself.
“When I was modeling,” explains Nomura in the program, “I couldn’t find accessories I liked, so I thought “Why not make them myself?’ I found all kinds of parts at craft shops. When I got started, I realized it was the best way to get exactly what I wanted.”
Unfortunately, the makers of the program got it wrong and labelled Nomura’s fashion Mori Girl. Except for this glaring mistake, the program is a wonderful and enlightening look into Nomura’s world.
The program includes a short interview with Valerie Steele who put together the Japan fashion Now exhibition at The Museum at FIT, which features digital displays of photographs of JAPANESE STREETS.
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Dolly Kei Inspired Fashion on the JAPANESE STREETS Photoblog
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