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The Rise and Fall of ATO

The established menswear brand Ato paraded its latest offering in this season’s Tokyo Collections. Ato Matsumoto, the man behind the label, has gained many admirers for his modern edgy apparel. Today’s show included his womenswear line which was established in 2003.

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Black dominated the menswear with a real biker look mixed with skinny trousers and boots. This amalgamation of Dior and Hells Angels worked better than Keita Maruyama’s earlier efforts. Matsumoto added bright orange gilets and a tonic suit as well as hooded tweed coats for a bit of fun and flair.

He finished with dark military trench coats and the menswear line recalled the gothic horror displayed in this year’s collections by Gucci and Alexander McQueen.

It is a great pity that the strong work shown in the menswear was undone by the feeble womenswear line that was frumpy, antiquated and lacked any kind of zest. This was a great shame and I couldn’t help thinking that maybe Ato should have stayed with menswear.

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Paul McInnes About the Author

Paul McInnes is a fashion and arts journalist based in Tokyo. He is the menswear fashion editor of The Japan Times, the Tokyo editor of Sportswear International, contributes to High Fashion, Dazed Digital, and JC Report.

Recent articles by Paul McInnes:

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http://www.japanesestreets.com/reports/117/the-rise-and-fall-of-ato
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