High school boys, students and twenty-something men head to book stores every month to get the lowdown on the latest designer, street wear and accessories in order to look the part when they strut their stuff in the super-cool streets of Tokyo, Osaka, Nagoya, Hiroshima and other major urban centres in Japan.

Men’s Non-No is a serious fashion magazine and the attention to detail is startling. Often divided into sections from cool boutiques such as Lounge Lizard, Factotum, and Lad Musician to other more established global brands such as Raf Simons, Dior Homme and Paul Smith. Devoted to fashion, the majority of the magazine looks at style with a few minor pages devoted to lifestyle, music and football. It has a regular column written by style guru Hiroshi Fujiwara as well as giving a serious amount of space to bags, belts and other must have accessories.

A real plus of Men’s Non-No is the street snap section. This gives photographs of fashion leaders in major cities in Japan as well as Europe. This means that you can see what is happening in your city now – the looks, trends and essential street wear for every month. The February 2006 edition had a great street snap world tour that looked at street style in London, Paris, Antwerp and Glasgow as well as Fukuoka, Sapporo, Sendai, Kyoto and other Japanese cities.

For stylish men living in Japan, Men’s Non-No is an essential buy and makes British and American men’s fashion magazines look amateurish. If you want to know what’s going on in Japanese street style and what influences Europe and the US then get your hands on this monthly fashion gem and at 630 yen it’s a real bargain!