Blonde is Fading

“Japan’s blondes vanish as women turn to dark side,” Reuters reports today.

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“Hairdressers,” writes Isabel Reynolds, “say bleached blonde tresses are going the way of fake tans, although a dark brown tint still seems more popular than natural black.”

“What’s seen as attractive now is to look well groomed and cute,” hairdresser Yuko Shimizu of the afloat-f salon in Tokyo’s trendy Aoyama district is quoted as saying. “People want natural-looking shiny hair, whereas dyeing it blonde tends to damage it.”

The article claims that blonde isn’t being replaced by black though, because many women in Japan feel straight black hair is unflattering as Japanese complexions are fairer than they used to be.

“Magazines put forward the idea of black hair, but women aren’t actually taking it up,” a hairdresser is quoted as saying. “The idea is to find a color that’s not too light but not too dark.”

However, the article doesn’t mention that there are many young women who are actually dying their hair pitch black these days, a result of the immense success of the manga and movie ‘Nana’ and the popularity of Goth, Lolita and similar fashions.

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

Comment (日本語もOK)

It’s so strange that straight hair is considered unfaltering in japan, yet in America everyone wants that flat ironed hair look… I see people with wavy hair, yet it seems that more people want straight!

Jun 1, 2010 (4865 days ago)

@Dustheap: I don’t think the reporter was actually correct when she wrote that straight hair black hair is considered unflattering in Japan. That is why I commented on the article. I am sure there are lots of people who think so, but they are definitely not a majority.

Having said that, I think you always have the The grass is always greener on the other side of the fence thing happening, people wanting things they don't, or can't, have.

Kjeld Duits (author)
Jun 1, 2010 (4865 days ago)

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