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Friday January 28, 2011


harajuku, tokyo
WINTER 2011,
Emi Kusano


Jacket – BROWNY
Pants – Christopher Nemeth
Shoes – Timberland

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Uruguay's Colors


Shoes – Timberland – JPY 10,000


Cap – STUSSYJPY 7,000 | Jacket – BROWNYJPY 7,000 | Pants – Christopher Nemeth – JPY 20,000

Emi Kusano About the Photographer

Emi Kusano spends most of her free time in Tokyo's trendy Harajuku. Both to hang out with friends and to shoot the latest trends. She also enjoys discovering small independent boutiques, vintage clothing shops and nicknack stores. Emi has just started as a photographer, but her work has already been published in Cosmopolitan.

Recent photos by Emi Kusano:

Japanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashion

Comment (日本語もOK)

Woah! I love the plaid that I’m seeing with this guy and the last. Haha they match! Anyway, he looks so cool! I think I might want to try to find plaid leggings because of this guy! But over all, my favorite part of this outfit is the shoes. One, they’re super cool. The design on the shoes is INCREDIBLE. Did he buy them like that, or did he have someone do that? And two, I love how he’s wearing a brand of shoes that I see people wear here in America! Anyway, I like this guy :D

Jan 28, 2011 (4324 days ago)

Like his coordination, and that little keychain accesory thing he got hanging from his belt…Accessories is what kills

Juwols Luciano
Jan 28, 2011 (4324 days ago)

Can help asking first of all, his name? A county? Interesting.

Jan 28, 2011 (4324 days ago)

@Maria: It is his nickname. Although JS has a strict policy for only using the real names of the people we photograph, occasionally an exception is made.

Kjeld Duits
Jan 29, 2011 (4324 days ago)

He looks so cool! I have oodles of love for this guy’s jacket, pants and shoes.

Jan 29, 2011 (4324 days ago)

It’s not so common finding coordination at JS styles, usually styles are different colors that contrast but not exactly match.
This guy is all yellow and in a very cool way :D
I’m finding plaid very often lately, at the web and in stores n_n

Jan 29, 2011 (4323 days ago)

Oh, I’ve seen this guy before. He always looks really cool. Between jobs? I know where he worked before, because I met him there..I’m guessing maybe that’s why he is now known as “Uruguay.” Nice. Either way this guy always has cool style and I hope whatever job he has next is just as great.

Lactose Intoler-Art
Jan 29, 2011 (4323 days ago)

@Lactose Intoler-Art: I hope Emi got “Between Jobs” right, then. ^^

Kjeld Duits
Jan 29, 2011 (4323 days ago)

Haha. I’m guessing its right because I’m pretty sure he’s gone as a Japanese name before but I don’t remember what it was, and his style was a little different too. (I’m guessing to match the vision of the store.) Maybe Uruguay is his undercover between jobs name. haha. But I know its the same guy, I took a picture with him. haha

Lactose Intoler-Art
Jan 31, 2011 (4321 days ago)

@Lactose Intoler-Art: “I’m guessing to match the vision of the store.“ — You hit upon an important aspect of working in the Japanese fashion industry. It is pretty much a given that you have to purchase and wear the clothes of the store where you work in Japan.

Kjeld Duits
Feb 1, 2011 (4321 days ago)

@Kjeld, yea I noticed that! Its interesting AND inspiring though, because stores like Kinji for example, at first may just seem like a huge American thrift store (with a little more vintage), but then you see the shop staff, and its like “WOAH, I never thought of wearing it that way.”

Lactose Intoler-Art
Feb 19, 2011 (4302 days ago)

@Lactose Intoler-Art: True. That is the positive aspect—it is very inspiring to see what’s possible.

Kjeld Duits
Feb 20, 2011 (4301 days ago)

I am curious about why he calls himself URUGUAY?
My parents are from Uruguay!

Feb 27, 2011 (4295 days ago)

@mayte: I haven’t met Uruguay yet (Emi shot these images), but I will ask him when I do. Actually, we usually insist on using the real name, so this has made me curious, too.

Kjeld Duits
Feb 27, 2011 (4295 days ago)

Im from Uruguay! I wanna know ! XDD why did he named himself like that lol.

Mar 28, 2011 (4265 days ago)

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