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Monday July 26, 2010


tenmangu, osaka
SUMMER 2010,
Kjeld Duits


Yukata – N/A

[ Summer is the time to wear yukata (summer kimono) at matsuri (summer festivals). JAPANESE STREETS shot a few people in yukata. ]

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Earrings – N/A – N/A


Hair – N/A – N/A


Bag – N/A – N/A


Obi – N/A – N/A


Zori – N/A – N/A


Yukata – N/A – N/A

Kjeld Duits About the Photographer

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent photos by Kjeld Duits:

Japanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashion

Comment (日本語もOK)

This yukuta (and it’s wearer) is my favourite! She really works that yukuta! I love the modern design on the yukuta, and the bag matches really well surprisingly! Her hair and make up are perfect, might I add.

Jul 27, 2010 (4573 days ago)

@Mel: I really wanted to shoot more people like Yukari, but I found surprisingly few really original looks. Perhaps I was at the wrong location, or just plain tired. Standing for hours on end in the blazing sun when temperatures are around 38 degrees centigrade (100 degrees fahrenheit) kind of takes the oomph out of you. Actually, the past week over a hundred people died of heat stroke in Japan; I want to make sure that working the street in this heat doesn’t add me to these statistics!

Kjeld Duits (photographer)
Jul 27, 2010 (4572 days ago)

Don’t overwork yourself Duits :/
I am so glad some people still find yukata fashinable :D

Jul 27, 2010 (4572 days ago)

@Maria: Thanks. I will try my best! ^ O ^

In the late 90s yukata became really fashionable. It was for the first time since the end of WWII that sales of yukata started to rise again

For example, in 1964 some 13 million yukata were sold in Japan’s four largest cities. By 1997, this was only 2 million. But in 1998 a huge yukata revival started. Daimaru, a large department store chain, saw their sales go up by 15 percent that year. Hanshin, another huge department store chain, saw a rise of 40 percent. And sales have consistently risen since then. Even young men wear yukata again these days as you can see in the photos that I shot. Almost for the first time in half a century.

About 90 percent of yukata customers now are younger than 30. It used to be only women older than 50… This is partly thanks to established and well-respected Japanese designers like Kansai Yamamoto, Junko Koshino, Junko Shimada and Reiko Kawakubo who took a traditional clothing item and made it current again by coming up with completely new concepts and designs. It is even OK to wear yukata with high heels or plastic slippers now, whereas before you absolutely had to wear geta (wooden clogs).

Kjeld Duits (photographer)
Jul 27, 2010 (4572 days ago)

<3 the look. The yukata design looks as if painted with watercolor. Also, the obi and jewelry look real chic.

Jul 27, 2010 (4572 days ago)

This is a wonderful look! The pattern is modern yet traditional and her obi is a perfect match. Lately the yukata women’s style has taken a Gal (ギャル) turn and has moved toward what some yukata traditionalists have said to be a remake of old prostitute styles, with the obi being tied in the front, or with scarves as ties instead of a real obi. There has also been the addition of lace, glitter and high heeled getta. It’s a cool sight to see but I must say I prefer the more traditional look that was popular a few years back.

Jul 27, 2010 (4572 days ago)

@Sierra: Hi there! I saw a few women with lace. I like the look actually. Unfortunately, the kimono they wore were a dime a dozen, so I didn’t shoot them.

Kjeld Duits (photographer)
Jul 27, 2010 (4572 days ago)

@Kjeld: OMG that’s a high statistic. I’d hide in a fridge for a week if I was you. :L
@Sierra: I agree with that the obi is the perfect match to!

Jul 28, 2010 (4572 days ago)

@Mel: We have a storm coming in, so I think it’ll get cooler. It is reaching Sierra first, actually.

Kjeld Duits (photographer)
Jul 28, 2010 (4572 days ago)

Yes! The storm hit here today, got soaked on my way to work. But its back to sunshine and hot days tomorrow :)

Jul 28, 2010 (4572 days ago)

!!! i can barely see her fingernails, but i’m sure they’re amazing! ;_; i know this is a very detail shot, but maybe if you spy someone with spectacular nails/varnish, would you mind snapping a quick shot? i love nail art and gel art on nails.

Jul 28, 2010 (4572 days ago)

@Sierra: It is raining cats and dogs around Osaka/Kobe now. Gladly, temperatures have gone down somewhat to the great relief of my cat and myself.

@sabrina: I actually noticed Yukari’s amazing nails as she was writing the release form for the photos. But the heat had so much exhausted me, I didn’t have the energy anymore to ask permission for a few more photos. I will be better prepared next time!

Kjeld Duits (photographer)
Jul 28, 2010 (4571 days ago)

You know, it really is hard to find original/unique yukata – they all lean towards traditional patterns and colors. But, I LOVE Yukari’s purple and black one! She’s sassy, and I think she looks great :)

Jul 28, 2010 (4571 days ago)

@Laureliz: Very true. Luckily, there are a few shops that carry material from the Taisho Period (1912-1925), during which designers were incredibly adventurous. We covered two shops like that on our blog:

Hundred Year Old Cool
Tokyo 135˚

Another recommended article about kimono: The Great Kimono Revival

I totally agree with you about Yukari; she is very sassy!

Kjeld Duits (photographer)
Jul 28, 2010 (4571 days ago)

So fashionable kimono

Aug 23, 2010 (4546 days ago)

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