cancam magazine


women, 20s
CanCam official site

Buy CanCam at Amazon Japan (English on product page)

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Sexy elegance for young women – mote-kei

The name “CanCam” derives from “I Can Campus”. The idea is that CanCam’s readers will become “campus leaders”. However, these days, the average reader’s age is about 23, with half of CanCam readers employed.

The past few years CanCam has dominated the women’s fashion world. Partly by tending to mote-kei. Mote-kei is a very popular style in Japan. It is the pinnacle of femininity without showing off with sexual appeal or individuality. The idea is to attract the widest possible interest from men, mote meaning ‘being popular with the other sex’. The poster girl for mote-kei is CanCam model Yuri Ebihara.

Another reason is CanCam’s aggressive use of senzoku models, models who appear exclusively in a single publication, especially Yu Yamada, Yuri Ebihara and Moe Oshikiri. It is like going to MacDonald’s, you know exactly what you get. No surprises. And if you are a fan of a certain model, you are hooked on the magazine.

Like most Japanese fashion magazines, CanCam offers catalog style advice (photos with brands and prices on the side) and detailed articles on mixing and matching popular fashion items. Usually inexpensive clothes matched with expensive luxury brand bags and jewelry.

CanCam has a circulation of 500,000 and is published by Shogakukan

Review CanCam

Hi I want know how much one page for advertisign. because work for a company that produce mexican jewelry that want export to japan.

cecilia nuñez
Jun 26, 2008 (5726 days ago)


Please contact the magazine directly. Check

Kjeld Duits (author)
Jun 26, 2008 (5726 days ago)

Hi we started doing Japon Style as a brand in Turkey , more info of this mag and official web site would be handy as the one mentioned seems to be not working, here is our blog and some of the products we have

May 11, 2011 (4677 days ago)


May 5, 2012 (4317 days ago)

i love this magazine i wish i could get a subscription to it here in the states. is there a way?

elena takahashi
Nov 24, 2012 (4114 days ago)

@Elena: Subscriptions are difficult, but you can buy individual copies online. One way is through Amazon Japan:
1. Click on this link (NOTE: there’s a Buy CanCam At Amazon Japan link next to the photo of the magazine above).
2. Next, click on the link of an individual issue.
3. On the top of the right column, you will see: Would you like to see this page in English? Click here.
4. Click on it. The information for ordering will turn into English.

For other ways to order Japanese fashion magazines, read our Buy J-Fashion Mags Online. ^^

Kjeld Duits (author)
Nov 24, 2012 (4114 days ago)

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