Mote-kei magazine for women in their 10s and 20s
Ray attracts women in their late 10s and early 20s. It is similar to CanCam and is strongly mote-kei. Mote-kei is a very popular style in Japan. It is the pinnacle of femininity without showing off with sexual appeal or individuality. The idea is to attract the widest possible interest from men, mote meaning ‘being popular with the other sex’. The poster girl for mote-kei is CanCam model Yuri Ebihara.
Ray has a circulation of 244,000 and is published by Shufu no Tomo which also publishes Shufu no Tomo, Como, Hana*chu, éf, cawaii, GISELe, mina, SCawaii, Yuu Yuu and many other magazines.
Review Ray