Fashion magazine for women in their 30s, 40s
Precious goes beyond fashion into lifestyle, with features on interior, travel and how to live in addition to its regular fare of fashion and beauty. It aims to attract the “cultured woman.”
Precious has had the same ‘cover-girl’ for a very long time now: Japanese model and actress Koyuki Kato, internationally known through her role as the wife of the Samurai slain by Tom Cruise in The Last Samurai.
Precious has a circulation of 113,000 and is published by Shogakukan which also publishes BITEKI CanCam, AneCan, Oggi, PS, Domani, Sakura, Josei Seven, Shukan Post, Sarai and a host of other magazines.
Review Precious