Street fashion magazine for young men and women
Boon is one of the original Japanese street fashion magazines. At it height it sold over half a million copies, these days circulation is only half of that.
In an attempt to break loose from its Harajuku roots of vintage and domestic street wear brands, Boon recently also addresses Sapporo, Nagoya, Osaka, Kobe, Fukuoka and even ventures abroad to New York, Los Angeles and London.
Published by Shodensha which also publishes Zipper.
Review Boon