Cute fashion for young women featuring frills, lace and prints
Started in 1970, MILK (ミルク) quickly became popular with young women because of its girly and romantic attraction. Allthough it was one of the first brands to offer Lolita fashion, it has gone way beyond that fashion style.
The brand uses a lot of frills, lace and cute prints to present a very playful image. It is especially well known for its mini skirts, dresses and camisoles. It aims to make, in its own words, casual look lady-like. MILK also has a brand for men’s fashion, called MILKBOY.
Review MILK