High-end street fashion that makes no compromises
IZREEL designer Kazuhiro Takakura was born in Kanagawa and actually majored in mathematics at university. But upon graduation, his passion for fashion made him leave the world of mathematics and he joined an apparel company instead. In May 2003, he established IZREEL.
IZREEL stands for Is Real, symbolizing Takakura’s uncompromising attitude towards the quality and design of his products. The brand creates what Takakura calls Tokyo Luxury Street Fashion, basically a mixture of American vintage clothing and the sophisticated tastes of Europe.