JFW S/S 2010: Everlasting Sprout
Japanese brand Everlasting Sprout is famed for its beautifully designed knitwear. Every season they manage to show a fairytale collection with new silhouettes, designs textures and colors. This season’s theme was Color Thief.
JFW S/S 2010: Hisui
The last collection of Hisui was all about inventive shapes, mixed textures and color. It was quite a shock to find that the brand turned pure for its latest collection.
JFW S/S 2010: Gut’s Dynamite Cabarets
The Gut’s Dynamite Cabarets fashion show on October 23 was a disco, a drag ball and a fashion show in one. Keeping up with past traditions, Gut’s put on a show filled with drags, transvestites and a Madonna-impersonator all wearing tight, glittery underwear.
JFW S/S 2010: IZREEL
The men-only brand IZREEL is known for its bold and daring men’s fashion and new prints. Inspired by the armor of Japanese samurai, the IZREEL S/S 2010 collection was called modern armor.
JFW S/S 2010: Matohu
Matohu creates masterful creations for modern urban fashion lovers inspired by ancient kimonos.
JFW S/S 2010: Yuki Torii International
For over 40 years, designer Yuki Torii has been a prominent name in the Japanese fashion industry. More due to her thoroughly elegant style than for being innovative.
JFW S/S 2010: Jazzkatze
While some shows at the Japan Fashion Week were extremely Japan-related, with collections inspired by traditional Japanese crafts, Jazzkatze showed a very multi-cultural collection for its JFW debut. It went on a London wildlife safari.
Gadget Mode
Cell phones and portable music players have become as prevalent as bags and wallets. Japanese designer Atsushi Yamaguchi’s mission is to make these ever shrinking gadgets just as practical and fashionable.
Alien Encounters 2
Part 2 of a quirky interview with the star of the Ichigo Seijin range, the strawberry alien himself.
Alien Encounters
Part 1 of an intriguing interview with the star of the Ichigo Seijin range, the alien himself. A peculiar insight into the extraterrestrial, Japan-based character’s life.
Blabla Hospital Cures 2
Part 2 of an interview with Japanese fashion designer and Blabla Hospital Head Nurse, Akari, uncovers the difference between Tokyo and London patients, her caring nature and healing powers.
Deliciously Issey Miyake
Japanese fashion designer Issey Miyake is especially well-known for creating new materials. His most famous invention, Pleats Please, was recently deliciously transformed by Taku Satoh Design Office.
Blabla Hospital Cures 1
Japanese fashion designer Akari is often known as the Blabla Hospital Head Nurse. TokyoMade’s Deanne Tonking recently checked herself in to find out more about the increasingly popular, medically inspired Blabla Hospital.
Fashion as Communication
Groundbreaking Japanese illustrator and artist Shojono Tomo is interviewed by TokyoMade co-founder Deanne Tonking who wants to know where she finds her inspiration.
JFW A/W 2009: Junya Tashiro
Like many of this season’s shows at the Japan Fashion Week, Junya Tashiro was in a black mood. Black is clearly the reigning color for this coming Autumn and Winter. But no rule is complete without a major exception.






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