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Fruits by Shoichi Aoki

In the mid 90’s, Japanese photographer Shoichi Aoki decided he should document the wildly dressed teenagers that roamed the streets of Harajuku in Tokyo. He started publishing FRUITS, and never looked back.

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FruitsIn the mid 90’s, Japanese photographer Shoichi Aoki decided he should document the wildly dressed teenagers that roamed the streets of Harajuku in Tokyo. He started publishing FRUITS, and never looked back. He just didn’t have the time anymore. Few photographers have focused on a single subject as obsessively as Aoki. But the results are wonderful. Amazingly colorful images of amazingly colorful people. If you are not yet familiar with FRUITS, check out the book with a compilation of the best shots.

Book Description
“Fruits is a collection of Tokyo street fashion portraits from Japan’s premier street fanzine of the same name. ‘Fruits’ was established in 1994, by photographer Shoichi Aoki, initially as a project to document the growing explosion in street fashion within the suburbs of Tokyo. Over the last five years, the magazine has grown to cult status and is now avidly followed by thousands of Japanese teenagers who also use the magazine as an opportunity to check out the latest styles and trends. The average age of the kids featured in the magazine is between 12 and 18, and the clothes that they wear are a mixture of high fashion –Vivienne Westwood is a keen favourite– and home-made ensembles which when combined create a novel, if not hysterical, effect. This extensive collection of portraits represents a unique documentation of the changing face of street fashion throughout the last decade. Colourful, fascinating and funny, this is the first time these cult images have been published outside Japan.”

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

Comment (日本語もOK)

I would like you to send me some more stuff on Japanese fashion
Bruno Cardile
Feb 7, 2006 (2995 days ago)
thank you
hannah
Feb 16, 2006 (2987 days ago)

I’m doing research on this subject for school. Would it be possible for you to supply me with some more information on this Japanese fashion? Thanks in advance!

Daphne
Oct 3, 2006 (2757 days ago)

Hi, I’m doing an art project at college on starting a business. It’s going to be a shop selling clothes that fruits would wear. Please could you send me more information on the background and the clothes in general? Thanks xx

Hannah
Nov 30, 2006 (2700 days ago)

im doing a assignment at school and im doing the famous shoichi aoik i need some information on him

jessica.flagg
Aug 30, 2009 (1695 days ago)

hey I am studying the fruits movement for my dissertation, I am in Japan at the moment, can anyone tell em where I could meet people to interview or places to go to take pictures? I’d be grateful for any help, thanks in advance. xxx

Naomi
Sep 24, 2012 (575 days ago)

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http://www.japanesestreets.com/reports/72/fruits-by-shoichi-aoki
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