100% Love and Peace


That title kind of catches your eye, doesn’t it? It sounds like something from the 60s. The event that was named this way even looked a bit like it originated in that era.

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100% Love and Peace Parade

I stumbled on it totally by chance. While shooting street fashion in Harajuku I heard the sounds of lots of drums and some flutes. A large group of people was coming down the street dancing and playing music.

Before they crossed Meiji Dori, quite a few of them climbed the stairs to a balcony right at the Meiji Dori/Omotesando crossing. For some ten minutes they serenaded the crowds before finally crossing the streets.

That gave me just enough time to finish off my last street shoot. By this time I was immensely curious what these people wearing funny hats were all about.

I first thought that perhaps they were advertising some Halloween party, but I was completely off the mark. It was the 100% Love and Peace Parade organized by Japanese head-wear designer Rumiko Hikaruno of the brand Ruu Ruu.

100% Love and Peace Parade

Hikaruno, or Ruu-chan as she is called, immediately invited me to the party that followed the parade. Lots of dancing, and lots of people wearing cool clothes, or funky as they used to say back in the days when events like these were really common.

The head-gear was especially great. Not too surprising as most of the creations were designed by Ruu-chan .

100% Love and Peace Party

As I got to know the people in the parade and later at the party I found out that almost all of them were involved with creative work: musicians, designers, painters, you name it. So I made some great contacts as well as a few new very nice friends. I had a lot of fun, too. Thanks!

See all the photos!

100% Love and Peace Party

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

Comment (日本語もOK)

So colorful!! I love it, I wish we had festivals like that round here. Really cool :)

Nov 18, 2009 (4613 days ago)

sounds like you had fun :3
agreed with wowchicked, wish festivals liked these were held here too T__T

Nov 18, 2009 (4613 days ago)

Iwant freindship thanks

Nov 20, 2009 (4611 days ago)

I think it is cool for a guy to wear a skirt.THE USA needs to pull the stick out and chill.If a guy wants to wear a skirt then do it.We dress to please ourselves.Do you think the person next to you dressed to please you ? Its the freedom of choice.

Oct 10, 2011 (3922 days ago)

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