Designer Interview : - Unreal Reality

To Japanese artists and designers Eri Yoshida and Ami Yamashiro, the real world feels very unreal. They express that in their beautiful creations…

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Eri Yoshida and Ami Yamashiro
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Japanese brand was created by Eri Yoshida and Ami Yamashiro in 2012. They create romantic tights, imaginative detachable collars and gorgeous jewelry, basically wearable art. The brand’s name is a reference to a lie. “The real world is very unreal,” explains head designer Yoshida in this exclusive interview.

To recreate the mood of’s creations, and to bring the brand’s vision to life, we worked with Japanese fashion model Chiaki Fuse (instagram | Facebook).

We are very grateful to KIEI TOKYO for arranging the interview with Eri Yoshida and Ami Yamashiro, and for making the clothes available used in this video.

All the articles used in this video are for sale at KIEI TOKYO ( | tuff | ANREALAGE). Click on the photos below to go directly to the product’s page: : Flitter Collar – D (Red Butterfly) : Flitter Collar – A (Jet Black Butterfly) : Flitter Collar – B (Fantastic Butterfly) : Animal Rondo Tights : Amu Tights : Melodious Bone Tights

tufe : Hybrid Wool Cross Dress (Black)

tufe : Hybrid Wool Cross Dress (Blue)

ANREALAGE : Micro Mouton and Flannel Dress (Red)

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

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