Shouhei Kato Goes Psychedelic with Hirari Ikeda

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Upcoming Japanese designer Shouhei Kato, still studying at Bunka Fashion University, has created a new line of psychedelic creations. Hirari Ikeda models them on the streets of Tokyo

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Last April, I photographed upcoming Japanese designer Shouhei Kato quite close to Bunka Fashion College, where he’s studying. Recently he held a small exhibition for his brand HEIHEI. I was unable to visit, but he has kindly allowed JAPANESE STREETS to publish the photographs of his psychedelic creations that photographer Yabuki shot with Hirari Ikeda as model.

Kato spent much of his upbringing in Morioka, Iwate Prefecture. “I wanted to become a stylist in junior high school,” he says, “but I used to remake clothes and really enjoyed that so after entering senior high school I decided to become a designer.” He moved to Tokyo and took night courses at Bunka Fashion College for three years, before starting the Design Major course this April. After graduating next year, Kato aims to build up his brand HEIHEI.

Although his recent design seem to have been influenced by 60s psychedelic artwork, he explains that this was not done consciously. “I like colorful design, so perhaps this happened naturally,” he says. The era does attract him. “I used to like vintage European fashion from the 1920s and 1930s,” he says, “but recently I am more into the 60s and 80s. The colors are brighter.”

All these items are for sale on Shouhei Kato’s official site. For orders, contact Kato through the contact page on his site.

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Designer Shouhei Kato with Hirari Ikeda

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• All photos copyright by Yabuki

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

Comment (日本語もOK)

Exceptional as always! Hirari FTW!

Sep 16, 2013 (3166 days ago)

Niiiice design! Diggin it!!!

Sep 16, 2013 (3166 days ago)

So inspirational! I LOVE the photo of Hirari-san standing wide legged in the middle of the street^0^

Lord Stardust
Sep 18, 2013 (3165 days ago)

wahhhh! this one is really diferent! i really like it although i don’t use anything similar! i would try her hairstyle if i had courage

Sep 30, 2013 (3153 days ago)

@All: Thanks for all the kind comments. I really like Shouhei’s work and Hirari does a great job modeling them, I think.

Kjeld Duits (author)
Sep 30, 2013 (3153 days ago)

Wow~~!! I have fallen in love with this girl, this is absolutely stunning ^^ I wish I could pull off her look.

Oct 20, 2013 (3133 days ago)

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