JAPANESE STREETS has set up a Pop Up Studio in Harajuku this week at the Design Festa Gallery. We have invited some 30 Harajuku street fashion icons to show us their 2013 summer looks.

Over the next few days, those photos will be uploaded, often with a filmed interview. We also regularly upload updates of our guests and random visitors on our Instagram page.

To give the people I usually shoot some depth beyond the usual street snaps, we have asked them to take three things, or more if they want to. Things that are dear to them, that inspire them, or that are really important to them.

We also have requested them to use the themes summer or matsuri (religious festivals) in their look. Most people ignore the matsuri theme, but a few have taken the challenge and have come up with an interesting look.

If you are in Tokyo, feel free to come and say hello. We shoot from 11:00 am through 8:00 pm and you’re free to visit and watch! Through Saturday June 29, you can find us on the second floor of the West Building.

There are quite a few fashion designers showing at Design Festa Gallery this week, so make sure to give yourself enough time to roam around.

See the photos taken at the Pop Up Studio in Harajuku.

The backdrop we use at the Pop Up Studio, a vintage hand painted flag. It’s enormous!

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