rooms September 2011 - Part 2

110913-0453 - rooms at Yoyogi Stadium, Shibuya, Tokyo

More impressions from our visit to rooms, Tokyo’s most popular fashion trade show

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During three hot September days, rooms was once again held at Tokyo’s Yoyogi Stadium, right between the two mecca’s of Tokyo fashion, the Harajuku-Aoyama area and Shibuya. Exhibitors showed their items for the 2012 season. Some of them were brand new to the fashion business, one of our favorites didn’t even have prices set yet.

See our first review here. Here are more items and brands from Japan that we especially liked:

Cli’O Mariage

Cli’O Mariage handles beautiful wedding gowns by designers from all over the world, including Japanese ones like suzuki takayuki, KAMISHIMA CHINAMI and fur fur. Very different from the ones we have traditionally seen at weddings in Japan.

110913-0325: Cli'O mariage

110913-0326: Cli'O mariage

110913-0328: Cli'O mariage

Triple Yarn

Triple Yarn (pronounce the “i” as in “like”) introduced a nice series of woven shoes.

110913-0351: Triple Yarn

110913-0352: Triple Yarn


HAVERSACK showed a modern twist on the preppy look.





NOZOMI ISHIGURO introduced his new tambourine line at rooms. Very colorful and playful. At JS, we love NOZOMI ISHIGURO and this new line is no exception to our feelings.






Osaka based Verybrain introduced a line of street fashion that matches perfectly with what we often shoot on the street. Unfortunately, they don’t have a web site yet, but for those of you interested in their designs, you can contact them at





Verybrain owner/designer Kazuhiro Suzuki


givemebackmydaughter is a line produced by graphic design company SwimmyDesignLab Inc. T-shirts with strong graphic designs are sold in carton boxes. Very simple, but the playfulness really appealed to us.




mizuiro-ind. is designed by Minako Kawahara and produced by Mother’s Industry Co. Ltd. This is another Osaka based company. Osaka was surprisingly well represented at rooms; perhaps a sign of how tough times is for fashion business in this city. mizuiro-ind. features a very natural look that feels very authentic and real.


I forgot to tell Anzu I was about to start shooting…





Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

Comment (日本語もOK)

I never knew this kind of event when I lived in Tokyo 9 years ago. I wish I were there. I love Japanese fashion!

Makoto Rexrode
Sep 28, 2011 (3968 days ago)

@Makoto Rexrode: It is only open to people in the fashion business and the press, not the general public, so it is easy to miss. Basically, invitation only. I was started in 2000, so it has been around for a while now. H.P. France organizes it.

Kjeld Duits (author)
Sep 28, 2011 (3968 days ago)

this is nice!! i love japan fashion too! the wedding growns look so great!

Stella Ho
Oct 3, 2011 (3963 days ago)

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