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rooms September 2011

110913-0453 - rooms at Yoyogi Stadium, Shibuya, Tokyo

JAPANESE STREETS visits rooms, Tokyo’s most popular fashion trade show

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During three hot September days, rooms was once again held at Tokyo’s Yoyogi Stadium, right between the two mecca’s of Tokyo fashion, the Harajuku-Aoyama area and Shibuya. Exhibitors showed their items for the 2012 season. Some of them were brand new to the fashion business, one of our favorites didn’t even have prices set yet.

Here are some of the items and brands from Japan that we especially liked:

hokuro

hokuro showed cases made of artificial grass, named shibacase, adorned with animals and babies. Sometimes a bit gruesome, but always playful.

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Look at these artificial grass ribbons. They’d make pretty funky bow ties, too.

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And a backpack offering you some eyes in your back. The face has a name, too: Takashi and he shows up on all kinds of products.

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For the romantically inclined, hokoro has created constellations to carry around. This is a new product that will be available from 2012.

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PORTRAIT THINGS

PORTRAIT THINGS had some cool camera and wrist straps.

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We also liked their bow ties.

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The designers, Noe Yamamoto (left) and Yuki Kawata.

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TROPOPAUSE

TROPOPAUSE displayed men’s and women’s shirts and shoes. Some of the shirt designs were echoed by the shoes, which gave an interesting effect. I love the collars on their shirts.

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Danke

Danke introduced a fashionable rain cape for 2012 that can simultaneously function as a leisure sheet. If your carefully planned pick-nick ends up in the rain you’ll have a way to stay dry.

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Rain Cape

ZUMREED

The playfully designed colorful headphones and earphones of ZUMREED make you want to listen to music even more. All their different colors and designs kind of invite you too buy several to cordinate with your style of the day.

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More coming tomorrow!

Kjeld Duits About the Author

Inspired by the stunningly creative street fashion that exploded on the streets of Tokyo and Osaka in the late 1990’s, photo-journalist Kjeld Duits launched JAPANESE STREETS in 2002. This makes JS one of the first fashion blogs on the net, and the very first to cover Japanese street fashion.

Recent articles by Kjeld Duits:

Comment (日本語もOK)

Hi,
I am a journalist writing for a UK fashion magazine. I would love to get in touch with the person who compiles this blog. Could you email me please at wood.jenny@gmail.com
Thanks!
Jenny

Jenny Wood
Sep 19, 2011 (2108 days ago)

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http://www.japanesestreets.com/reports/1432/rooms-september-2011
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