Recently, UNIQLO finished its amazing UNIQLO CALENDAR site.
During the span of 2 years, the company commissioned 328 tilt shift shooting sessions in 140 cities in 47 prefectures of Japan. From the many hundreds of photos it shot, it created fast moving movies, showing beautiful spots and events in Japan as a miniaturized world. The great sound track only adds to the effect.
Suddenly, Japan looks like it is peopled by highly evolved ants. Except, those ants are us. People look just as silly as the small band of penguins they follow at a zoo, and a panda eating bamboo seems more in sync with life than the human visitors seemingly passing by at the speed of light. Immense landscapes are transformed into the tiny toy worlds we admire at amusement parks.
It is mesmerizing and beautiful, but a bit disturbing too, to see so many passionate moments so small, and passing so fast.
It shows how fleeting life is, and how tiny we really are. In a way it is very Buddhist. It tells you, This too shall pass. But in a wonderful and fun way.
Go over to the UNIQLO CALENDAR site, discover a Japan you have never seen before and enjoy some Zen-like out of this world moments.
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