JFW S/S 2011: The Dress & Co.


Hideaki Sakaguchi’s vision of the chic 1940’s tourist in his Bourgeoise in Casablanca collection

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As the audience was greeted with a catwalk dimly lit by antique hotel lamps, we knew there may be something exotic in store for us. The Dress & Co.‘s S/S 11 collection, entitled Bourgeoise in Casablanca was just that; but with a refined edge.

Hideaki Sakaguchi took his vision of the chic female tourist of the 1940’s and gave her a more updated, casual look. Silk scarves abounded, featured as a head dresses, loose flowing tops and neck accessories. A neutral colour palette was highlighted by rich ochre, fudge browns and icey blues, with some checks and subtle placements mixed in. Styles were relaxed and flattering, combining knotted drape and man-style shirting with long-line dresses and cardis.

All these elements combined produced a collection of effortless elegance and relaxed beauty. Time to head to the Mediterranean.

See the photos.

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