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Saturday May 22, 2010


shinbashi, tokyo
SPRING 2010, girls
Emi Kusano


Style: Lolita

Blouse – Nobara Takemoto
Dress – Angelic Pretty
Shoes – Angelic Pretty

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Dress – Angelic Pretty – JPY 25,000


Wig – PRISILA・NAVANA – JPY 30,000 | Blouse – Nobara Takemoto – JPY 10,000


Bow – N/A – JPY N/A


Bag – Angelic Pretty – JPY 8,000


Bracelet – Angelic Pretty – JPY 30,000


Ring – Angelic Pretty – JPY 750


Phone – au – N/A


Shoes – Angelic Pretty – JPY 3,000

Emi Kusano About the Photographer

Emi Kusano spends most of her free time in Tokyo's trendy Harajuku. Both to hang out with friends and to shoot the latest trends. She also enjoys discovering small independent boutiques, vintage clothing shops and nicknack stores. Emi has just started as a photographer, but her work has already been published in Cosmopolitan.

Recent photos by Emi Kusano:

Japanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashion

Comment (日本語もOK)

Too cute!

May 22, 2010 (4521 days ago)

Wow, very pink!
I like the wig, I always admire Lolitas for the large amount of money spent on their outfits.
(Sorry if something is wrong in this sentence, I am from Germany..)

May 23, 2010 (4521 days ago)

@Kira: Your English is fine.

This color of pink always makes me think of candy…

Kjeld Duits
May 23, 2010 (4521 days ago)

so cute! like goth lolita too :D

May 23, 2010 (4521 days ago)

Really cute!
I love the details of the dress…
and everything fits perfectly!

May 23, 2010 (4521 days ago)

@Nichhi: Yes, perfect coordination. This is something that always amazes me of people wearing lolita fashion, they are often perfectionists when it comes to matching the individual parts of their look. Each little detail is carefully thought of as part of the whole.

Kjeld Duits
May 23, 2010 (4520 days ago)

I just love baby pink lolita outfits, her shoes and bag are awesome.

May 23, 2010 (4520 days ago)

Couple of questions. Is the male version of Lolita style in Tokyo/Osaka at all popular? And regarding wigs and street fashion, do guys wear them much?

May 24, 2010 (4520 days ago)

@Theo: Good questions. I haven’t seen any male Lolita fashion, but perhaps I have been in the wrong places. And as you can see from the 20,000 photos on JS, guys rarely wear wigs, if at all. In the JS photo-archive, some 300 photos are tagged with wigs, but there is only guy in the list…

Kjeld Duits
May 24, 2010 (4519 days ago)

Hmmm, interesting. I’m reminded of the crazy wigs Andy Warhol used to wear. Perhaps that’ll be the next big style trend – guys wearing wigs :)

May 24, 2010 (4519 days ago)

@Theo: Would be interesting.

Kjeld Duits
May 24, 2010 (4519 days ago)

one really cute sweet lolita!!!

but i think the make-up, is…
a little bit un-match (?)

May 24, 2010 (4519 days ago)

Very playful. Love it. Beautiful blog. Congratulations

May 24, 2010 (4519 days ago)

@Sarah: Thanks.
@nanaa: Unmatched make-up? Really? I thought the she did pretty well; her lips are exactly the same color as her outfit and I love what Emiri did with her eyes.

Kjeld Duits
May 25, 2010 (4518 days ago)

Really, I wonder. Is it really like this? I mean, i.e. when i walk down on the street (in Japan) can i really see a person wears a goth-loli dress. For me it’s unbelievable, but it could be possible there.

Jun 9, 2010 (4504 days ago)

@bilgen: It is not like every other person in Japan dresses like this. When Emi, Marie and I shoot people, we usually spend half a day to a day to find between 5 and 10 people that we want to photograph. But yes, when you walk down the street in Japan, you can see people wear goth-loli. Especially in areas of youth fashion like Harajuku and Shibuya in Tokyo, and Amerika Mura in Osaka.

Kjeld Duits
Jun 9, 2010 (4504 days ago)

I wish you could wear this in the U.S. with out looking like a freak…I LOVE japanese style…screw you america

Jun 26, 2010 (4487 days ago)

@Sarah: Until the early 1990s, this kind of fashion was unimaginable in Japan, too. Times change. People change them.

Kjeld Duits
Jun 26, 2010 (4487 days ago)

I totally love her style x3 She’s so sweet!!!!!!♥ Lolita rox♥

Jul 30, 2010 (4453 days ago)

I’m a sweet lolita in the US, and yes, while I do get some weird looks, my experiences have been just fine! you might be surprised at just how many lolitas there are outside of japan! (look at egl on livejournal to get an idea) =]

and omigosh she is just the cutest thing…. and is that really the price for her wig? because if so ><’‘ that’s a lot of money…..

Oct 11, 2011 (4014 days ago)

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