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Saturday December 12, 2009


harajuku, tokyo
WINTER 2010, guys
Emi Kusano


Jacket – (self)
Blouse – N/A
Pants – (self)

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Jacket – (self) – N/A | Blouse – N/A – JPY 1,900 | Pants – (self) – N/A


Hair – VendllMAN – N/A | Glasses – N/A – (friend’s)


Muffler – RehersalL – JPY 18,000 | Jacket – (self) – N/A | Blouse – N/A – JPY 1,900


Muffler – RehersalL – JPY 18,000 | Jacket – (self) – N/A


Phone – N/A – N/A


Bracelets – (self) – N/A


Bag – (self) – N/A


Bag – (self) – N/A


Shoes – GEORGE COXJPY 28,000

Emi Kusano About the Photographer

Emi Kusano spends most of her free time in Tokyo's trendy Harajuku. Both to hang out with friends and to shoot the latest trends. She also enjoys discovering small independent boutiques, vintage clothing shops and nicknack stores. Emi has just started as a photographer, but her work has already been published in Cosmopolitan.

Recent photos by Emi Kusano:

Japanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashion

Comment (日本語もOK)

Wow! This is really great style. I love this trend and subculture of kids who are doing the creamy-laced colored clothing right now. Is this a little bit “Mori-boy?”

Lactose Intoler-Art
Apr 12, 2010 (4505 days ago)

Lactose Intoler-Art: I haven’t yet heard of Mori Boys, and Mori Girls are said to be only slightly interested in boys, but hey yes, it does look like a male version of a Mori Girl.

Kjeld Duits
Apr 12, 2010 (4505 days ago)

Amazing outfit! Even though it has lots of brown, it works since it has some different prints and shades of brown and some layers :3 And some lace also! このふくわさいこおです!

Sep 21, 2014 (2883 days ago)

@HennaMackoin: These old looks are really cool, don’t you think? I miss that a bit these days.

Kjeld Duits
Oct 2, 2014 (2872 days ago)

@Kjeld Duits: agreed. What happened to the whole mori/dolly kei thing? I thought those styles were some of the most exciting things to come out of harajuku…

Jake Glockner
Oct 3, 2014 (2871 days ago)

@Jake Glockner: Tokyo trends change faster than the seasons, so these two cool styles didn’t last very long. Unfortunately. At least we have photos of them!

Kjeld Duits
Oct 3, 2014 (2870 days ago)

@Kjeld Duits: Am I right in thinking that while there used to be a lot of action happening simultaneously in multiple mini movements (Mori kei, fairy kei, Decora, etc) at the moment tokyo street fashion is sort of blurry and not segmented into different styles? It seems like we might be in an in between period where new styles are developing. I’ve been following this scene for a couple of years now and I find myself wondering what, if anything, are the new trends? I’ve seen some of the stuff coming out of Akiba – maybe that style is poised to be one of the new “tribes” like the others I mentioned? Or is tokyo street fashion headed away from those kinds of conglomerate trends entirely?

Jake Glockner
Oct 4, 2014 (2870 days ago)

@Jake Glockner: I think that people perhaps don’t look for their inspiration on the street that much anymore, and also don’t go out to places like Harajuku and the like to flaunt their originality. Many connect with each other on the net through apps like Instagram. Also, there use to be a huge gap between people who paid a lot of attention (and money) to their looks, and those who didn’t care. So you had really fashionable and original looks, then a lot of nothing, and beyond that, sartorial disaster. These days there are a lot more people in the middle who dress pretty well, though unoriginal. But the edges seems to have become a bit lonely…

Kjeld Duits
Oct 4, 2014 (2870 days ago)

@Kjeld Duits: Well that is a crying shame! When would you say that this shift happened?

Jake Glockner
Oct 4, 2014 (2870 days ago)

@Jake Glockner: Very slowly over the past ten, twenty years or so. I’d say it is a direct result of the edgy fashion of the 90s, which has made people in general more aware of their personal style.

Kjeld Duits
Oct 4, 2014 (2870 days ago)

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