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YAB-YUM A/W 2011
07
Tuesday June 7, 2011

YAB-YUM A/W 2011


AW 2011, girls
Designer-Supplied

Autumn/Winter 2011 Collection of Japanese fashion brand YAB-YUM. The March Japan Fashion Week was cancelled because of the March 11 quake. These photos were supplied by the designer.

YAB-YUM on the street
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YAB-YUM A/W 2011

YAB-YUM A/W 2011

YAB-YUM A/W 2011

YAB-YUM A/W 2011

YAB-YUM A/W 2011

YAB-YUM A/W 2011

YAB-YUM A/W 2011

YAB-YUM A/W 2011

YAB-YUM A/W 2011

YAB-YUM A/W 2011

YAB-YUM A/W 2011

YAB-YUM A/W 2011

YAB-YUM A/W 2011

YAB-YUM A/W 2011

YAB-YUM A/W 2011

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Comment (日本語もOK)

like it n_n specially the browns…
I see this more like korean fashion rather than japanese…

Maria
Jun 7, 2011 (2122 days ago)

Really? YAB-YUM’s Patrick Ryan and his wife Mami told me many years ago that they design specifically for the physique of the Japanese woman. They want their clothes to look beautiful on the Japanese women that buy them, not the foreign models that show them as many Japanese designers are wont to do. That is also why they use Japanese models. YAB-YUM was one of the first, perhaps the first, to use Japanese models exclusively in their fashion shows.

Kjeld Duits
Jun 7, 2011 (2122 days ago)

Really?! :D That’s a pretty nice and cool way to be patriotic n_n
What I meant is that this kind of clothes are clothes that I see very often in korean dramas and idols, (not just the pieces but the way of wearing the outfits). So, since I’m used to see a more elaborated/decorated/out of mind japanese fashion, I saw this modest and simple collection more korean, but of course it has a japanese touch that I really like.

Maria
Jun 8, 2011 (2121 days ago)

That’s a pretty nice and cool way to be patriotic n_n — Or a smart way to create clothes that your customers will truly fall in love with.

I saw this modest and simple collection more Korean — I think the simplicity and modesty in YAB-YUM’s design is very Japanese. It just doesn’t enter the street fashion magazines and fashion blogs. Also, because you see these kind of clothes more outside Harajuku where most photographers, including me, do the majority of their shooting.

Kjeld Duits
Jun 8, 2011 (2121 days ago)

@KD: agree with the first, after all asian models are a hit right now, you use them and you get more ;D

Maria
Jun 9, 2011 (2120 days ago)

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