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Harajuku Fashion

Harajuku has become world famous as Japan’s center of street fashion. This square mile area is jam-packed with boutiques, fashion malls and chains. Every single day of the year, tens of thousands of people come here to shop, hang out, and see what the latest trends are.

The area was originally a small village inhabited by low level samurai. Harajuku’s start as a center of fashion and youth culture came after WWII. US Army barracks, called Washington Heights, were built here. Shops that catered to the military families followed. This attracted young people curious about Western culture.

In 1964, the Olympic Games came to Tokyo. Washington Heights became the Olympic Village housing the athletes. People from all over Japan came to Harajuku for a chance to meet the athletes. The crowds of young people persuaded young creators to set up shop here.

In 1978, the Laforet fashion mall was opened. It quickly became Harajuku’s main attraction. Harajuku had now become THE place for fashion businesses to be. It changed from being a place, into being a concept. Harajuku stood for energy, change, newness.

Trends come and go at lightning speed in Harajuku. Decora, Goth-Loli, Cyber-Punk, Mori Girl, the list is endless. Many happen at the same time, and influence each other. Often it’s impossible to determine what gave birth to what. This disconnect and freedom is possible because there is no social message. Harajuku fashion is about fun. It is fashion in its purest form.

At JAPANESE STREETS we cover many types of Japanese fashion, including Japanese fashion shows. But our main focus is Harajuku fashion. Have a look at some of our recent Harajuku fashion photos

STUDENT, 18

Dress – jóuetie
Shoes – BROWNY

10
Thursday July 10, 2014
Fashionista in the Oven: So cute!
laura: Beautiful post and look!!
Joey: Cute outfit!^^

STUDENT, 18

Sweater – APTUS
Shorts – Bubbles (shop)
Stockings – LUVRAmagic
Shoes – TOKYO BOPPER

09
Wednesday July 9, 2014
Kjeld Duits: @baterka: I especially like how Kaya looks from the back!
baterka: I love your photo-shoots Kjeld Duits. This girl has nice necklace 。◕‿◕。 and look is soo romantic

HAIRSTYLIST, 20

Beret – KANGOL
Shirt – UNIQLO
Shorts – UNIQLO
Shoes – TOKYO BOPPER BELLY BUTTON

08
Tuesday July 8, 2014
Kjeld Duits: @Danielle: That’s what I like about Japanese fashion, the incredible attention to detail and how the details fit into the whole.
Danielle: I think you’re right about that one. The fact that everything seems to somehow harmonize makes it unexpectedly interesting.
Kjeld Duits: @Julia: Glad you like it! Lots of more photos to come soon. ^^
http://www.japanesestreets.com/harajuku-fashion/