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Harajuku Fashion

Harajuku has become world famous as Japan’s center of street fashion. This square mile area is jam-packed with boutiques, fashion malls and chains. Every single day of the year, tens of thousands of people come here to shop, hang out, and see what the latest trends are.

The area was originally a small village inhabited by low level samurai. Harajuku’s start as a center of fashion and youth culture came after WWII. US Army barracks, called Washington Heights, were built here. Shops that catered to the military families followed. This attracted young people curious about Western culture.

In 1964, the Olympic Games came to Tokyo. Washington Heights became the Olympic Village housing the athletes. People from all over Japan came to Harajuku for a chance to meet the athletes. The crowds of young people persuaded young creators to set up shop here.

In 1978, the Laforet fashion mall was opened. It quickly became Harajuku’s main attraction. Harajuku had now become THE place for fashion businesses to be. It changed from being a place, into being a concept. Harajuku stood for energy, change, newness.

Trends come and go at lightning speed in Harajuku. Decora, Goth-Loli, Cyber-Punk, Mori Girl, the list is endless. Many happen at the same time, and influence each other. Often it’s impossible to determine what gave birth to what. This disconnect and freedom is possible because there is no social message. Harajuku fashion is about fun. It is fashion in its purest form.

At JAPANESE STREETS we cover many types of Japanese fashion, including Japanese fashion shows. But our main focus is Harajuku fashion. Have a look at some of our recent Harajuku fashion photos

STUDENT, 19

Dress – Conpeitou
Shoes – Yosuke U.S.A.

17
Sunday January 17, 2016
Kjeld Duits: @MJ: Knowing Rika, that was definitely on purpose!
MJ: Great shoes and hair! (they look perfect together) Her blue eyebrow is on the pink-ish side of her hair and the pink one is on the blue side. not sure if this was on purpose because it’s not the exact same colors but if it was then it’s a smart move. :D

SALES PERSON, 26

Hat – POZZYRAP
Stole – TITICACA
Cardigan – UNIQLO
Skirt – small-laly
Shoes – chocoholic

16
Saturday January 16, 2016
Kjeld Duits: @MJ: I love your description of the knit cap, has some bubblegum feeling about it. Your observation about the colors is very true. When I first started shooting Japanese street fashion, I initially felt that some people seemed to have just randomly thrown colors together. But when I started to add the color blocks to the articles, I discovered that there was an incredible amount of repetition of the colors in the different items, and also that the tone of all the colors usually matched. I think that Japan’s long history of working with kimono has created this incredible ability to use color.
MJ: oh, i like this one. the colors are kind of cheerful, the hat has some bubblegum feeling about it. :D i’m not a big fan of the shoes but they fit the whole outfit nicely. it’s neat how every color can connect/match to another one (cardigan-scarf, skirt-scarf, hair-shoes, hat-scarf… great scarf!^^). makes the whole thing appear well thought out.
http://www.japanesestreets.com/harajuku-fashion/