brandsschoolsmagazines
egg magazine

egg

Field:
apparel
Style:
gyaru
Market:
women, 10s
Region:
Japan
Frequency:
monthly
URL:
egg official site

Buy egg at Amazon Japan (English on product page)

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Magazine for teens who want to be cute and sexy

Egg appeals to ‘gyaru’ (derived from ‘gal’).

The gyaru look has a strong focus on dyed hair (usually blond) and wigs, flamboyant makeup and nail art, and the ever present mini-skirt. Girls sporting the gyaru look usually do so until they are about 20, at which age they ‘graduate from being gyaru’. The shopping mall 109 Shibuya in the center of Tokyo’s flashy Shibuya district is famous for shops catering to the gyaru look.

Published by Taiyoh Group. The majority of the readers are young women of high school age.

Another magazine that appeals to the same group of people is Cawaii!. Magazines with a more mature audience are JJ and CanCam.

Review egg

hi

Diane Mendoza
Sep 4, 2008 (3274 days ago)

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http://www.japanesestreets.com/fashion-mags/8/egg