jj magazine

JJ

Japanese: ジェィジェィ
field: apparel
style: stylish
market: women
region: Japan
frequency: monthly
url: JJ official site

Buy JJ at Amazon Japan (English on product page)

 

Mainstream fashion magazine for young women

JJ was started in 1975 as an extra issue of weekly Josei Jishin. It was Japan’s first women’s magazine for college students. It follows a slightly conservative line when it comes to fashion.

Readers are young Japanese women between 17 to 26, especially college students and office workers.

A similar Magazine to JJ, which appeals to an older audience (24 to 28) is Classy.

Published by Kobunsha

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