Fashion magazine for young girls
Launched in 2001, Loveberry targets elementary school students and junior high-school girls.
The magazine features lots of popular models, who receive special Loveberry pet names. Loveberry also uses many ‘reader models’ who are selected by ‘reader audition’ which creates great affinity between the readers and the magazine.
Loveberry has a circulation of 140,000 and is published by Tokuma Shoten Publishing Co., Ltd., a large Tokyo-based publisher.
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