Ray
Japanese: レイ
field: apparel
style: main-stream
market: women, 10s, 20s
region: Japan
frequency: monthly
url: Ray official site
Buy Ray at Amazon Japan
Mote-kei magazine for women in their 10s and 20s
Ray attracts women in their late 10s and early 20s. It is similar to CanCam and is strongly mote-kei. Mote-kei is a very popular style in Japan. It is the pinnacle of femininity without showing off with sexual appeal or individuality. The idea is to attract the widest possible interest from men, mote meaning ‘being popular with the other sex’. The poster girl for mote-kei is CanCam model Yuri Ebihara.
Ray has a circulation of 244,000 and is published by Shufu no Tomo which also publishes Shufu no Tomo, Como, Hana*chu, éf, cawaii, GISELe, mina, SCawaii, Yuu Yuu and many other magazines.
when i first bought this mag I totally love it
i dun regret buying it (quite expensive here)
however the issue was backdated about 2 month in my country. i dun find any revealing and naughty fashion in here which is GOOD. keep up the good work! But why the models are always the same…
mochi - Thursday Apr 10, 2008 at 10:20 PM (JST)
Using the same models is an effective strategy of many Japanese fashion magazines. Customers buy the magazine because they are fans of the models. Many Japanese magazine models are known for the magazine they appear in.
Kjeld Duits - Thursday Apr 10, 2008 at 10:28 PM (JST)
I like Ray magazine a lot. Unfortunately readers in my country complain about their working system. The models they chose were not as pretty as Japanese’s issue. At least the editor should have more sense in finding local models who can represent Japanese’s style or match Ray’s concept. Another thing is that the delay of its delivery.
Joyce - Saturday Jul 12, 2008 at 07:24 PM (JST)
Joyce, They use the same models from japan, they dont make the magainze in english and change their models. What do you mean?
Gabby - Wednesday Jul 23, 2008 at 06:43 AM (JST)
The Magazine rocks!!! Totally Good!!
enhanced my fashion sense tremendously!!!!
Eli - Thursday Aug 21, 2008 at 07:53 PM (JST)
I buy Ray every month because I love their teaching make up and fashion update.
May - Tuesday Oct 27, 2009 at 01:13 PM (JST)
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