Ray

Japanese:

レイ

Field:

apparel

Style:

main-stream

Market:

women, 10s, 20s

Region:

Japan

Frequency:

monthly

URL:

Ray official site

Buy Ray at Amazon Japan (English on product page)

Mote-kei magazine for women in their 10s and 20s

Ray attracts women in their late 10s and early 20s. It is similar to CanCam and is strongly mote-kei. Mote-kei is a very popular style in Japan. It is the pinnacle of femininity without showing off with sexual appeal or individuality. The idea is to attract the widest possible interest from men, mote meaning ‘being popular with the other sex’. The poster girl for mote-kei is CanCam model Yuri Ebihara.

Ray has a circulation of 244,000 and is published by Shufu no Tomo which also publishes Shufu no Tomo, Como, Hana*chu, éf, cawaii, GISELe, mina, SCawaii, Yuu Yuu and many other magazines.

IMPORTANT TIP: How to buy Japanese fashion magazines online.

Last updated on 08-08-2007 01:38 (Viewed 14271 times)

Review Ray

moshi

jess
Feb 24, 2008 (921 days ago)

nice

maneeporn
Mar 11, 2008 (905 days ago)

I LOVE IT

fatima tobias
Mar 13, 2008 (903 days ago)

when i first bought this mag I totally love it
i dun regret buying it (quite expensive here)
however the issue was backdated about 2 month in my country. i dun find any revealing and naughty fashion in here which is GOOD. keep up the good work! But why the models are always the same…

mochi
Apr 10, 2008 (875 days ago)

Using the same models is an effective strategy of many Japanese fashion magazines. Customers buy the magazine because they are fans of the models. Many Japanese magazine models are known for the magazine they appear in.

Kjeld Duits (author)
Apr 10, 2008 (875 days ago)

i like tis magazine

pinky
Jun 13, 2008 (811 days ago)

I like Ray magazine a lot. Unfortunately readers in my country complain about their working system. The models they chose were not as pretty as Japanese’s issue. At least the editor should have more sense in finding local models who can represent Japanese’s style or match Ray’s concept. Another thing is that the delay of its delivery.

Joyce
Jul 12, 2008 (782 days ago)

Joyce, They use the same models from japan, they dont make the magainze in english and change their models. What do you mean?

Gabby
Jul 23, 2008 (772 days ago)

The Magazine rocks!!! Totally Good!!
enhanced my fashion sense tremendously!!!!

Eli
Aug 21, 2008 (742 days ago)

I buy Ray every month because I love their teaching make up and fashion update.

May
Oct 27, 2009 (311 days ago)

I recently came back from Japan and got a copy of the June issue, I love it. It has so many bits and pieces to look at. So many ideas and so refreshing compared to what is available in Australia for this type of fashion magazine. If only the postage from Japan to Australia is more affordable, I would subscribe without hesitation.

julie moon
Jun 3, 2010 (92 days ago)

i’m thinking of getting this magazine…but i want to know if it’s got bad or inappropiate pictures in it. cause i’m 14 an want to know if i should be looking at it. please tell me if it’s ok!

Carolyn
Jun 30, 2010 (65 days ago)

@Carolyn: I don’t know what you consider inappropriate, but the last time I looked at an edition of Ray there was nothing in it that struck me as something that might shock someone of your age. So, yes, I think Ray is fine for you.

You can purchase copies of Ray at Amazon Japan.

Full disclosure: the above link features our associate ID. JAPANESE STREETS gets a tiny commission on the sale. So, when you use this link to purchase copies of Ray, you’ll help us to keep this site up-to-date! Thanks in advance.

Kjeld Duits (author)
Jun 30, 2010 (65 days ago)

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