ViVi

Japanese: ヴィヴィ
field: apparel
style: main-stream
market: women, 10s, 20s
region: Japan
frequency: monthly
url: ViVi official site

Buy ViVi at Amazon Japan (English on product page)

Fashion magazine for active young women in their late 10s and 20s. Most ViVi readers are so-called OL’s (Office Ladies) or still at college. They are interested in fashion, beauty and brands and like to follow the popular trends.

ViVi has a circulation of 450,000 and is published by Kodansha, a huge publisher which also publishes, among others, with, Grazia, FRaU, GLAMOROUS, VoCE, Style, Shukan Gendai, FRIDAY, COURRiER Japon and KING.

IMPORTANT: Overseas shipping from Amazon Japan is reliable and quick (other Amazon sites ship Japanese magazines by sea, so orders take up to half a year to arrive!), but incredibly expensive. We advice you to buy quite a few magazines at the same time, or share an order with friends or colleagues.

Last updated on 08-06-2007 22:18 (Viewed 773 times)

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