brandsschoolsmagazines
Popeye

POPEYE

Field:
apparel
Style:
casual
Market:
men, 10s, 20s, 30s
Region:
Japan
Frequency:
monthly
URL:
POPEYE official site

Buy POPEYE at Amazon Japan (English on product page)

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Fashion magazine for young urban men

First published in 1976, POPEYE is kind of a fashion catalogue for young urban men, especially high-school and university students. About a fourth of its readers are 16-17 years old. But not all readers are students, some 18% actually have an annual income of over JPY 5 million (Convert).

POPEYE’s enormous early success led to the publication of Hot-Dog Press (1979), Brutus (1980) and Olive (1982). One big happy family.

Like many magazines, Popeye was hurt badly in the late 90s and saw its circulation nosedive.

Published by Magazine House, it has a circulation of 71,000. Magazine House is huge and also publishes an•an, Tarzan, Brutus, Croissant, Hanako WEST, ku:nel and many other well-known Japanese magazines.

Review POPEYE

I WAS MODEL ON THIS MAGAZINE AT THE AGE OF 14 IN 1980 THE TEAM CAME TO NOUMEA I D LIKE TO GET THE PHOTOGRAPHES AND ARTICLE BACK I DID LOST THE BOOK
http://cdmproduction.blogspot.com
Corinne MAURY

MAURY
Feb 23, 2011 (2486 days ago)

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http://www.japanesestreets.com/fashion-mags/225/popeye