POPEYE

Japanese: ポパイ
field: apparel
style: casual
market: men, 10s, 20s, 30s
region: Japan
frequency: monthly
url: POPEYE official site

Buy POPEYE at Amazon Japan (English on product page)

First published in 1976, POPEYE is kind of a fashion catalogue for young urban men, especially high-school and university students. About a fourth of its readers are 16-17 years old. But not all readers are students, some 18% actually have an annual income of over JPY 5 million (Convert).

POPEYE’s enormous early success led to the publication of Hot-Dog Press (1979), Brutus (1980) and Olive (1982). One big happy family.

Like many magazines, Popeye was hurt badly in the late 90s and saw its circulation nosedive.

Published by Magazine House, it has a circulation of 71,000. Magazine House is huge and also publishes an•an, Tarzan, Brutus, Croissant, Hanako WEST, ku:nel and many other well-known Japanese magazines.

IMPORTANT: Overseas shipping from Amazon Japan is reliable and quick (other Amazon sites ship Japanese magazines by sea, so orders take up to half a year to arrive!), but incredibly expensive. We advice you to buy quite a few magazines at the same time, or share an order with friends or colleagues.

Last updated on 08-14-2007 04:36 (Viewed 1060 times)

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