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SAVVY

Japanese:

サビィ

Field:

lifestyle

Style:

main-stream

Market:

women, 20s, 30s

Region:

Kansai

Frequency:

monthly

URL:

SAVVY official site

Buy SAVVY at Amazon Japan (English on product page)

SAVVY is a lifestyle magazine for young working women, called OL’s (Office Ladies) in Japan. It aims to “catch the sensitivity and sensibility of girls.”

SAVVY’s geographic target is the Kansai area (around Osaka, Kyoto and Kobe), although it is read as far west as Hiroshima and Okayama. Published on the 5th of every month, SAVVY has a circulation of 170,000.

Published by Keihanshin LMagazine Co., which also publishes LMagazine, Mook, Meets Regional and other publications.

IMPORTANT TIP: How to buy Japanese fashion magazines online.

Last updated on 07-11-2007 16:54 (Viewed 998 times)