SAVVY

Japanese: サビィ
field: lifestyle
style: main-stream
market: women, 20s, 30s
region: Kansai
frequency: monthly
url: SAVVY official site

Buy SAVVY at Amazon Japan (English on product page)

SAVVY is a lifestyle magazine for young working women, called OL’s (Office Ladies) in Japan. It aims to “catch the sensitivity and sensibility of girls.”

SAVVY’s geographic target is the Kansai area (around Osaka, Kyoto and Kobe), although it is read as far west as Hiroshima and Okayama. Published on the 5th of every month, SAVVY has a circulation of 170,000.

Published by Keihanshin LMagazine Co., which also publishes LMagazine, Mook, Meets Regional and other publications.

IMPORTANT: Overseas shipping from Amazon Japan is reliable and quick (other Amazon sites ship Japanese magazines by sea, so orders take up to half a year to arrive!), but incredibly expensive. We advice you to buy quite a few magazines at the same time, or share an order with friends or colleagues.

Last updated on 07-11-2007 16:54 (Viewed 339 times)

Review SAVVY