Mrs.

Japanese: ミセス
field: lifestyle
style: stylish
market: women, 30s, 40s, 50s
region: Japan
frequency: monthly
url: Mrs. official site

Buy Mrs. at Amazon Japan (English on product page)

With a tagline that translates a little like the ‘information magazine for the synthesis of female refinement’, Mrs. endeavors to attract married women in their 30’s, 40’s and 50’s who want to live a fashionable and cultured life.

Although, almost half of its readers are full-time housewives, it also attracts a large percentage of working women. About three quarters of Mrs. readers have graduated from university and have an annual income of between 7 and 10 million yen, with 70 percent of them living in their own detached homes. Indeed, a readership that can actually afford a “fashionable and cultured life.”

The magazine goes beyond fashion into lifestyle features, especially food and travel.

Mrs. is published by Bunka Publishing Bureau, part of Educational Foundation Bunka Gakuen which also runs Bunka Fukusou Gakuin (Bunka Fashion College). Besides Mrs., Bunka Publishing Bureau also publishes the highly respected fashion magazines So-en and High Fashion

IMPORTANT: Overseas shipping from Amazon Japan is reliable and quick (other Amazon sites ship Japanese magazines by sea, so orders take up to half a year to arrive!), but incredibly expensive. We advice you to buy quite a few magazines at the same time, or share an order with friends or colleagues.

Last updated on 08-06-2007 19:25 (Viewed 403 times)

Review Mrs.