brandsschoolsmagazines
Sexy Dynamite London

Sexy Dynamite London

Field:
apparel
Style:
other
Market:
women, men

Bookmark and Share

Edgy brand between 1992 and 2010

Sexy Dynamite London

Sexy Dynamite London was a brand that existed between 1992 and September, 2010. it played an important role in introducing British punk rock style to Japan. The brand name paid homage to Vivienne Westwood and the sexy image represented by Marilyn Monroe. According to the founder it meant beautiful and cool women.

The first shop in Tokyo’s Kokubunji district measured just 53 square meters and carried imported fashion items from the UK. Staff members remade many of the items sold, which included Mod suits and biker wear. UK biker fashion was so popular in Japan at the time that the company had trouble keeping up with demand. “I made regular visits to London,” recalled the founder in an essay on the site, “and brought home 400 biker outfits each time. They were so heavy it wouldn’t be counted in kilos, but tons.”

During the mid 1990s, Sexy Dynamite London opened a store in Harajuku. After the shop and the styles it introduced were covered by Japanese fashion magazines, stylists and musicians started to visit. Among others, Kiyoharu, L’Arc-en-Ciel’s Hyde, and band members of SMAP and GLAY became fans.

Around this time, the company also opened the Vivienne Westwood Museum, selling Vivienne Westwood creations. This was followed by a ROCK SHOP, a PUNK SHOP, and later Shibuya Quattro. Soon the brand’s popularity reached way beyond Japan’s borders.

All that came to a sudden on September 20, 2010 when the company went out of business.

Sexy Dynamite London


Contact Data

Address:
--
Japanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashion

Review Sexy Dynamite London

Leave a Comment • コメントをしましょう!

help

Guidelines for adding photos to comments: Width: 630 pixels | Orientation: Horizontal (Landscape).

We reserve the right to remove posts that do not follow these basic guidelines: comments must be relevant to the topic of the post; may not include profanity, personal attacks or hate speech; may not promote a business or raise money; may not be spam.

「Preview」(プレビュー)にクリックした後には「Submit」(投稿)にもクリックして下さい!

http://www.japanesestreets.com/fashion-brands/404/sexy-dynamite-london