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Creative street brand with punk and goth influences

Japanese avant-garde fashion designer Naoto Hirooka (廣岡直人) was born in Hyogo prefecture in 1977 and joined Corporation in 1999 after graduating from Bunka Fukusou Gakuin. He launched his own brand, h.NAOTO (エイチ・ナオト), shortly after that.

Originally an extreme punk, rock and gothic brand, it has been expanding by adopting new cultural inspirations. Hirooka’s creations are extremely popular with musicians and artists the world over. Amy Lee of Evanescence wore an h.NAOTO dress at the 2004 Grammy Awards, and Japanese visual kei band Ayabie costumes are designed by Hirooka.

The brand h.Naoto was launched in 1999 as a punk and rock brand. As of 2001, there has been increasing collaboration between h.Naoto and musicians. In 2002, the brand was subdivided into punk, gothic-lolita and other themes. The same year a h.Naoto men’s shop, named ‘h’, was opened in Ura-Harajuku and ‘h.X’ magazine was started.

In 2003 h.Naoto opened a womenswear shop, named ‘H’, in Ura-Harajuku. The following year h.Naoto expanded to Osaka by opening a store in Shinsaibashi (H&h.) The same year h.Naoto’s sexy category shop ‘8club’ opened up in Harajuku.

2005 saw the start of hEAVEN in Ura-Harajuku as h.Naoto developed toward music-inspired fashion with influences of anime and subcultures.

selected lines
hEAVEN (ladies)
H (ladies)
h.ANARCHY (punk)
h.NAOTO Blood (goth-loli)
S CLUB (ladies)
SiXh (mens)
RHB (mens)
h. (mens)
Hn+nois (accessories)
h.NAOTO ROOMS (interior)
HANGRY & ANGRY (accessories)

Contact Data

2-22-5 Nisiazabu, Minatoku, Tokyo, 106-0031 JAPAN
(+81) 03-5766-3848
Japanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashionJapanese fashion

Review h.NAOTO

How do i contact h.Naoto’s brand manager via email?


Duangkamol Anakevieng
Feb 11, 2008 (5038 days ago)

Duangkamol Anakevieng,

We have no e-mail address for h.Naoto’s brand manager. Contact his office by phone or fax (see above), or try

Kjeld Duits (author)
Feb 11, 2008 (5037 days ago)

I need the mail too has anyone contact with the brand?

Sep 17, 2008 (4818 days ago)

Best is to call. E-mails are usually ignored, especially English ones.

Kjeld Duits (author)
Sep 17, 2008 (4818 days ago)

Hola me gustaria adquirir tu ropa. como la puedo adquirir y donse se hace el pedido

Jan 10, 2012 (3609 days ago)

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